Fool Me Once, Shame On You; Fool Me Twice, SHAME ON YOU DAMNIT!!!1

by Bob Suicide

E3 came and went with none of the real excitement that we’re used to. No new consoles, most of the major franchises were absent, nothing to really look forward to. Don’t get me wrong, there were several games that looked promising. But, with many of these announcements, looks can be deceiving…

I know I sound cynical and, to be honest, I really AM cynical. But it’s not my fault. I blame the marketing departments of every game I’ve ever been excited about but ultimately let down by when it fails to meet the advertised expectations. Now, I know that’s a pretty long list of people to shake my fist at, but stick with me, I promise this will make sense.

I’m tired of the bait-and-switch that occurs between the premiere teaser trailer announcement and the actual delivery of the game. I’m tried of getting excited about a game that looks awesome but which turns out to be a mindless button masher with terrible graphics or something that’s been rushed through to retail that has terrible development bugs.

For example, let’s look at Dead Island, which was developed by Techland and published by Deep Silver. It’s not to say it wasn’t a good game, but it retains little of what’s depicted in the teaser video short beyond the fact that there is an island and the people on it happen to be dead — and zombies. What Techland created was a great game open-world, action-rpg that answered gamers’ first-person prayers when Dead Rising couldn’t. But, Deep Silver’s Dead Island announcement trailer was moving, gritty, and harrowing; a vignette into the human drama of a no-win situation.

And, while Deep Silver said the trailer was supposed to capture the game’s “solemn tone and setting,” I definitely didn’t get any sense of the gravity of the situation that was evident in the trailer while playing the game. But, I’m sure everyone was feeling that deep solemnity when they found porno-zombie Nenja Samejon.

With Dead Island I basically got excited over a game that doesn’t exist. That’s not to say I didn’t enjoy the game they made, but I’m still waiting for a game I’ll never get.

While the Deep Silver trailer was a major marketing success – inspiring people to deconstruct, reconstruct, post and repost it, resulting in a large amount of media buzz –– it ultimately did just as much to alienate a core base of gamers like me who felt cheated. Some even went so far as to call it “false advertising.” And, at this point, I’m not inclined to disagree.

So, when I see an announcement like Beyond: Two Souls, I’m tentatively excited. I loved Quantic Dream’s earlier Heavy Rain. It was a wonderful new and innovative gaming experience. I yelled and raged for a sequel until my voice was hoarse. And, from the looks of the trailer, Beyond: Two Souls appears to be the kind of quality gaming experience that I’ve come to know, obsess about, and expect from the Parisian developers.

But, rather disappointingly, the announcement trailer didn’t show any real action on the part of the main character. It didn’t show any emotionally moving moments that were so important in Heavy Rain and in Deep Silver’s Dead Island trailer, and it didn’t show any important dialogue to properly showcase the actor’s abilities (unless you count the eff word).

Does this mean the more emotionally-charged aspects of the game are not worth displaying because they’re not on-par? ‘Cause it’s evident from the Deep Silver trailer that emotionally agonizing is marketing gold. Why wouldn’t Quantic Dream founder and Beyond: Two Souls creator David Cage use any of that in the E3 preview? He said the game was “about death…separation…[and] mourning.” Set it to melancholy music and you’ve got the Dead Island announcement trailer –– but with the gamplay to back it up!

So, is this another bait-and-switch? I don’t want to get my hopes up – I’ve been burned before.

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